Social Media Marketing Toolkit

We all know that social media has become incredibly popular with consumers and rightly so! For businesses, social media marketing offers a great opportunity to use fans as ambassadors who share your content and recommend your business at a low cost.

So it makes perfect sense that many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, Pinterest and Twitter.

But few have a social media strategy which helps them use social media to support their business goals. Our experience is that social media works best when you have a more structured approach that's part of an integrated digital communications strategy

You will have noticed that social media changes fast and you need to know the techniques which work best on each social network. There are plenty of self-proclaimed ‘social media gurus’ who will offer to help through their blogs.

But often, the so-called social media guru’s experience is limited to promoting themselves and their blogs, which is quite different to promoting a startup or established business.

Instead, why not tap into the expertise of the Smart Insights Expert commentators who have helped many real businesses grow using social media.

Use our guides and templates to act as your virtual consultant who will:

• Audit your social media marketing to identify improvements
• Structure a plan to take control of the opportunities and threats of social
• Give tips on the latest best practices on all of the ‘BIG 6’ social networks